NeoCon '25 - Theory

June 9–11 | NeoCon at Theory

NeoCon takes over Chicago June 9–11, and once the show floor wraps, the real conversations tend to happen over food and drinks. That’s where Theory comes in.

Theory Has You Covered With:

● A full menu with quality options — from shareables to full plates
● A well-stocked bar and a space built for conversation
● Room to spread out — no crammed tables or loud crowds

All week long, we’re here for the designers, reps, teams, and brands looking to keep the energy going — but in a space that’s a little less fluorescent lighting and a lot more comfortable.