🏀 Madness at Theory 🏀

The tournament is here, and there’s no better place to catch every moment than Theory. From the opening tip to the final buzzer, we’re your headquarters for nonstop March Madness action.

With wall-to-wall TVs, game sound, and an electric crowd, you won’t miss a single buzzer beater, upset, or bracket-busting moment. Grab a seat, order your favorite drinks, and settle in for the best viewing experience in River North.

What to Expect

• Every March Madness game on our massive screens
• High-energy game day atmosphere
• Great food and drink specials
• The perfect place to watch with friends, coworkers, or fellow fans

Whether you’re tracking every game, rooting for your alma mater, or just here for the madness, Theory is the place to be.

Bring your crew. Pick your team. Experience March Madness the way it’s meant to be watched.

📍 Theory – River North
🏀 All Tournament Long

Seating fills up fast during the tournament — arrive early to secure your spot.