Joel Sorinsky, Managing Partner
An entrepreneur at heart, Joel Sorinsky has seen it all in Chicago nightlife. A DJ by the age of 15, he worked as a professional DJ during his college years at The University of Iowa. After graduating with a degree in communications, Joel returned to Chicago to manage at Joe’s on Weed Street.
With a longstanding dream to open an upscale sports lounge, Joel wrote the seed of the business plan that would become Theory for a college class assignment – “from the window of a DJ booth,” he says.
After years of shaping the plan, a brief break from the business as a ticket broker and lots of hard work, Joel opened the doors to Theory in December of 2008. A regular presence in the bar, he considers many customers his friends.
A Northbrook native, Joel married his high school sweetheart. He enjoys spending time with family and friends old and new (often at Theory), listening to music, and attending sporting events. An avid Golden State Warriors fan, Joel is loyal to all Chicago sports teams. Theory is his first of many lounges to come.
Joel’s theory on Theory:
It’s important to me to make a connection with every customer, so they know I care about their business.